Total Rewards Conference
Project Brief
Top Fox Marketing’s long-time client, Cura HR, sponsored a booth at the World at Work Total Rewards ’23 Conference. This HR conference is the premier learning experience for ambitious and curious rewards professionals, so it was a great opportunity for Cura HR to make connections and capture leads.
Top Fox Marketing partnered with Cura HR on the marketing strategy and execution for this event. Our team designed Cura’s booth materials, including the backdrop, table wrap, charging station, wireless chargers tabletop poster, scratch-off cards, and business cards.
We also thoughtfully designed a full-page advertisement for the conference booklet. The ad included a QR code, which allowed Cura to easily capture leads and gauge the success of their presence at the conference. After ensuring conference leads were captured in Cura’s CRM, our team worked with Cura to craft a relevant email newsletter to keep leads engaged.
Finally, Top Fox worked with Cura on a pre- and post-conference content strategy, including social media promotions and an email newsletter campaign.
The World at Work Total Rewards ’23 conference was a huge success for Cura HR.
Objectives & Strategy
– Increase visibility for talent potential
– Attain opportunities for HR consulting work
– Grow network and connect with fellow HR professionals
– Gain industry knowledge and best practices
The Results
“We had an awesome experience at the conference! We had countless comments on how nice our booth was! The charging station was a nice draw and the scratch-off game was a huge hit – it brought people in and made others interested as they were walking by.
It helped that our prizes were desirable and nice. We did have several people say that they would not take anything that was plastic or not reusable; only the bags and wireless charger were questionable, so we need to look into those items. Having a table for people to set things down on, a couple of chairs, and having water at our booth were all really convenient for participants who had arms full of goodies and drinks.”
Lyssa Hansard, Cura HR, Founder & Principal Consultant
Client Background
Cura HR provides valuable HR leadership and support to businesses large and small across industries. Boasting a relationship-driven approach, Cura HR custom-tailors outsourced human resource solutions to align with each business’s goals and operational needs.
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